Since then, nichii has grown to become one of the major trendsetters and leads in exemplify Malaysian fast and purse-friendly fashion with its labels now sold at a over 30 outlets in Malaysia, Singapore and Saudi Arabia.
The re-brand of the label, which is known as nichii, was established in 2005 after the decision was made to streamline all its retail offerings (i.e. various house brands under Nichii Fashion City). In 2006, there were six nichii outlets in Malaysia and in that same year the label set foot in Singapore with the opening of an outlet in the iconic mall, Vivocity. By the end of 2009, nichii's merchandise are available at 21 locations - 18 outlets in Malaysia and three outlets in Singapore - with a total combined retail floor space of 190,000 sq ft. Building on its strength in manufacturing, designing, planning and sourcing, August 2010 marked a huge milestone for nichii as the fast-fashion label set foot in the Middle East region with the opening of a franchise outlet in Riyadh, the capital city of Saudi Arabia.
With the establishment of the first nichii outlet in the Middle East, the label continues to be driven in it aims to expand nichii's fashion presence in Singapore, South East Asia and and China via its franchising programme.
nichii is known by and far as a label that provides up-to-the-minute and extensive range of apparel and accessories for women.