5 Factors Fuelling F&B Growth in Malaysia

What are the factors contributing to the growing F&B industry in Malaysia? Read on to find out. 



F&B Malaysia

The country’s diverse ethnic groups and cultures have contributed to a wide range of cuisines.


Malaysians love to eat and drink. Enjoying a good meal is almost akin to a pastime for the country’s population of 31 million!

Malaysia’s reputation as a food-obsessed nation has created a wide market for the food and beverage (F&B) industry as there are many players in the value chain.

According to Statista, revenue in the F&B segment in Malaysia for 2017 amounts to US$24 million (RM102.42 million).


Here are the factors contributing to the burgeoning F&B industry in Malaysia:


#1: The F&B sector provides jobs and economic benefits. This is evident in the growth of the segment. The Star Online, quoting figures from the Statistics Department, revealed that as of 2015 there were 167,490 F&B establishments and 891,616 people employed in the sector. This translates to a growth of 5.1% and 6.7% annually since 2010.


#2: There are plenty of opportunities for business-minded people to venture into the F&B business. Makeshift roadside stalls and shoplots near residential areas serve favourite delicacies such as nasi lemak and other local fares, while malls and shopping centres will have food courts, popular F&B franchises and international cuisines. Edible commodities from agriculture such as palm oil, durian and cocoa represent another sub-sector in the industry, as well as the B2B sector (eg kitchen equipment and commercial kitchen cabinets suppliers).


#3: Favourable economic growth leads to spending. With the convenience of eateries like 24-hour restaurants and fast food outlets, it is a boon for anyone with hunger pangs or longing for a supper before bed. Furthermore, many Malaysians prefer to eat out instead of preparing food at home due to their increasingly busy lives.


F&B Malaysia

Tourist spending has also contributed to a cascading effect in the F&B market.

#4: Variety equals enjoyment. The country’s diverse ethnic groups and cultures have contributed to a wide range of cuisines. Besides Malay, Chinese and Indian cuisines from the three main races, there are also Mamak, Peranakan, Javanese, Iban, Minang, Kadazan and Portuguese/Eurasian. The various states have their own specialties too, contributing to a mind-boggling array of dishes with splendid taste, texture and colour. This is a draw particularly for adventurous foreign tourists who are always willing to try something new.


#5: And speaking of tourism activities, tourist spending has also contributed to a cascading effect in the F&B market. It is a boost for the hospitality industry overall as besides shopping and sightseeing, local and international visitors will also likely patronize restaurants and cafés at the hotels and inns where they stay. And F&B outlets at malls have become a trend, making it convenient for tourists to relax and recharge after a hard day of shopping.



Thinking of opening an eatery? Find what you need in the Kitchen Equipment section of Yellow Pages Malaysia online directory.

Also plan your gastronomic ventures by browsing through our Café and Restaurant sections. And view our list of Hotels for bed and breakfast options.

On the go? Download the Yellow Pages app from Google Play or App Store for convenience at your fingertips.




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