Live and Breathe Local Brands with LOKA Malaysia

Made by locals for all consumers, LOKA Malaysia is a lifestyle concept store and central retail hub dedicated to young, progressive and cleverly curated Malaysian brands.

Opened in December 2015 and launched in March 2016, LOKA Malaysia is an initiative spurred by Agenda Lokalism, a social entrepreneurship movement championed by an entrepreneurship development agency called Gemilang 4E.

The initiative’s mission is to elevate Malaysia’s independent brands into a solid bricks-and-mortar platform for an upscale retail exposure.

“We passionately curate lifestyle brands from fashion, arts and craft and home and living that are original, creative and Malaysian. We nurture promising brands into a self-sufficient and ASEAN-ready entity,” said its general manager Zye Ramli.

Currently, there are 43 brands under its wings, comprising either locally inspired, locally produced, locally designed or locally owned products. Its retail unit at NU Sentral serves as a showroom for the products as well as a one-stop retail hub for everything Malaysian.

In short, LOKA Malaysia is an epicentre of talented homegrown designers, artists and entrepreneurs. It’s the place for the best Malaysian lifestyle brands, the first of its kind right in the heart of the Klang Valley.

The name LOKA is a spunky abbreviation of the word “local” or lokal in Bahasa. “This project was conceived through our passion and commitment towards the growth and development of the next generation. We have been inspired by the tremendous talent and tenacity of young entrepreneurs across the region and believe by creating a dynamic, vibrant, and trendy hub will unleash ASEAN’s youth lifestyle industries to the next level,” added Zye.

LOKA Malaysia’s products range from fashion, accessories and arts to body and facial care, souvenir items and home living.

A peek and a chance browsing revealed just how creative and innovative the young and budding entrepreneurs can be.

Among the available labels are Tarik Jeans, a lifestyle apparel brand celebrating Malaysian culture through its logos and apparel names.

There is also The Sabun, a 100% organic bath and toiletry product line. Made of natural ingredients, the products also use local herbs and fruits such as lemongrass, tamarind, coconut and lime.

Cufica, an Islamic-based art and lifestyle designer, produces hanging wall art pieces and shirts.

If an entrepreneur is interested to be a part of the LOKA Malaysia initiative and have their products sold at the outlet, they will be evaluated using the following criteria: production capacity, brand profile and social media followers, marketing initiatives, market reach and expansion plan, product range and design turnover, as well as product edge and uniqueness.

Response towards the retail concept and products has been tremendous. “There has been a lot of excitement within the millennial demographics, our local entrepreneurs as well as key stakeholders on our initiatives in helping our homegrown brand. We’ve been getting great reviews from the customers and hundreds of proposals from local brand owners who wish to have their products showcased in LOKA,” said Zye.

There are plans to open more LOKA Malaysia outlets in key states nationwide and eventually the ASEAN region. 


LOKA Malaysia

Unit 1.13A, Level 1, Nu Sentral Mall

50470 Kuala Lumpur

Tel: +603-2276 4128/4129


Facebook: lokamalaysia

Instagram: @loka_asia

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