#MYCYBERSALE 2017: A Boost for Malaysia’s e-Commerce Sector

The online sales extravaganza, featuring Yellow Pages Malaysia as a Marketing Partner, aims to generate more than RM300 million in gross merchandise value.

The National ICT Association of Malaysia (PIKOM), in collaboration with the Malaysia Digital Economy Corporation (MDEC), is looking to achieve more than RM300 million in gross merchandise value (GMV) during the #MYCYBERSALE five-day run from 9–13 October 2017.

This edition of the online sales festival is organized by PIKOM for the first time.

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Prior to the 2017 edition, this event was organized by MDEC. It registered a GMV of RM67 million in 2014, RM117.7 million in 2015, and RM211 million in 2016. 

For its fourth iteration, #MYCYBERSALE 2017 has expanded the scope of participation, signing on more service providers as critical platform partners. These include Pinnacle Partners Commerce.Asia, Lazada and Mastercard. These partners will enable online merchants to offer improved products shipping, introduce secured payment gateways to consumers, and gain access to the right technologies to better market and sell their products and services online.

This move coincides with this year’s theme — ‘Catalyzing Micro Enterprises and Global Trade’ — and directly contributes to the marketplace’s push in raising interest and participation within the electronic retail and services sectors.

Also included among #MYCYBERSALE 2017 merchants and service partners are Fusionex, iPay88, Skynet, SF Express, LWE, Involve Asia, Shippop, Exabytes Asia, Akamai, 11street and eGentic (Premier Partners); Shopee (Gold Partner); Aramex, eGHL and Payoneer (Silver Partners); and TM, Yellow Pages Malaysia and Maybank (Marketing Partners). 


We have over 1,000 online merchants participating — far exceeding our target expectations. This is a 66% increase compared to 2016’s 607 merchants,” shared Ganesh Kumar Bangah, PIKOM Deputy Chairman and e-Commerce Malaysia Chair.

“Of the 1,000, 497 are exporters — a 50% jump from the 260 that took part in 2016. This is amazing as our initial target was set at 360. In line with our theme, and for the first time, we promoted micro enterprise participation, a segment that represents 10% of our merchant base this year. Indeed, the overall response has been tremendous, more so considering that this is PIKOM’s first year in driving #MYCYBERSALE.” 

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(from left) PIKOM Chairman Chin Chee Seong; Lazada Malaysia Chief Marketing Officer Andrew Gnananantham; MDEC Chief Executive Officer Datuk Yasmin Mahmood; Mastercard Head of Market Development Devesh Kuwadekar; e-Commerce Malaysia Chairman Ganesh Kumar Bangah; and Commerce DotAsia Enterprise Sdn Bhd General Manager Elena Tan― Pic courtesy of PIKOM



#MYCYBERSALE 2017 has also made its way into the Malaysia Book of Records for the most number of online merchants in an online sale event.

Given the strong merchant participation and the backing by sponsors, Ganesh is confident of reaching the set revenue target of RM300 million for #MYCYBERSALE 2017 — a 42% increase from 2016’s RM211 million. 

“In addition to this, we have seen strong private sector funding for the first time; with over 40% of the event being funded by leading corporate and retail brands. This augurs well for our ultimate goal of making #MYCYBERSALE self-sustaining in the near future,” he added.

Aside from bridging the digital gap among local small and medium-sized enterprises (SMEs), this year’s online sales extravaganza is focused on cultivating an e-shopping culture to support the e-commerce industry, raise export revenues for the nation, and position Malaysia as a regional hub for online retail. 

“#MYCYBERSALE campaign is very much in line with the National eCommerce Strategic Roadmap 2020 as its aims to double the country’s e-commerce growth,” said Datuk Yasmin Mahmood, CEO, MDEC.

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(from left) e-Commerce Malaysia Chairman Ganesh Kumar Bangah, PIKOM Chairman Chin Chee Seong and MDEC Chief Executive Officer Datuk Yasmin Mahmood giving the thumbs up at the launch of #MYCYBERSALE 2017. ― Pic courtesy of PIKOM



“E-commerce in Malaysia is projected to contribute at least RM170 billion to the GDP by 2020. Given the growth potential, it is recognized as one of the key enablers for the country’s economic growth. Last year we expanded the #MYCYBERSALE market access to Singapore, Brunei and Indonesia. We are proud to say, this year, we have expanded to more countries like China, Hong Kong, Vietnam, Thailand, the Philippines, India and Sri Lanka. This means our merchants are exposed to more countries.

MDEC is happy to see Malaysia’s largest online sale now progressively transition to a private sector-led initiative. I am sure PIKOM will be able to continue to grow the e-commerce volume via #MYCYBERSALE.”

From 9 October, consumers can start browsing through the many promotions and retail deals on offer at #MYCYBERSALE 2017. They will certainly be spoilt for choice as there are over 20 retail categories to choose from. These include electronics, fashion, baby and kids, travel, health and beauty, home and living, food and beverage, wellness services, home appliances, and sporting equipment. 

Citizens or permanent residents of Malaysia, Singapore, Indonesia and Brunei who spend at least RM50 in a single receipt will stand a chance to win lucky draw prizes, such as a four-day-three-night trip to Korea, kitchen and home appliances, mobile phones, skincare products, smart watch and many more.

For more details on #MYCYBERSALE 2017, log on to www.mycybersale.my.



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