Serba Wangi Sdn Bhd (280872-A )
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Alor Setar, Kedah

About Us

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI. Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers. Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.


Popular Products with Variety of Choices Today Serba Wangi Sdn Bhd markets a wide variety of rice just to cater to the ever-increasing diverse consumers' taste. Consumers are assured of the availability of Organic Rice, Fragrant Rice, Brown Rice, Glutinous Rice, Basmati Rice, and Parboiled Rice from their nearby retail outlets. Our Company offers packaging of various sizes ranging from 1kg, 2kg, 5kg and up to 50kg. More importantly, all the products produced under our Company holds the HALAL certification approved by Jabatan Kemajuan Islam Malaysia or JAKIM, signifying that the all manufacturing processes of our products is in full compliance with the standard halal procedures based on the laws of Syariah. Our Company’s emphasis on brand-building and endorsement programs on JATI has always inspired the consumers in their choice of brand. As such the latest brand market survey conducted by AC Nielson shows that JATI remains as the No.1 top seller brand in Malaysia in both market share and brand awareness categories for several consecutive years since 2001. At present Serba Wangi have a wide distribution network with branches in Penang, Perak, Kuala Lumpur, Negeri Sembilan, Malacca, Johor and Pahang to support and handle the processing, distribution and wholesale operations collaborated by an efficient domestic logistic system. Worldwide Recognition and Award Achievements More than just knowing is not enough. Serba Wangi Sdn Bhd has been consistently under the spotlight and rating of the local and international business agencies. The amazing business success story began when our Company became the first rice wholesaler in Malaysia to win the prestigious ISO 9001: 2000 Quality Management System certificate awarded by International Lloyd's Register Quality Assurance on July 2001 for its packing and wholesaling of rice. Other recognitions earned include the ASEAN Clean Energy Award 2003, Brand Equity's Top 10 Most Visible Brand Award 2006, Reader's Digest Superbrands Award, Reader's Digest Trusted Brand Award and the Superbrands Malaysia Award. The Superbrands Award is awarded to companies based on five criterias encompassing Market Dominance, Longevity, Goodwill, Customer Loyalty and Overall Market Acceptance. Being a recipient of this award, it is incumbent on us to embark on creation of new values aimed at creating new awareness and satisfying customers’ incessant requirements. Equipped with this array of ‘arsenals’ (good physical attributes, right values and the psychological back-up), it is our firm conviction that, ultimately, Serba Wangi Sdn.Bhd. will secure the ‘lion’s share’ of the wholesale market amidst rising favourable perceptions of customers in terms of quality and reliability of our products – all of which are hallmarks of our flagship brand JATI- Malaysia's leading brand.

Group of Companies

Serba Wangi Sdn Bhd (HeadQuater) No. 450, 1st Floor, Jalan Raja, 05000 Alor Star, Kedah Darul Aman, Malaysia Tel : +604-7355620 Fax : +604-7352609 Serba Wangi Sdn Bhd (Factory) / Ban Heng Bee Rice Mill (1952) Sdn Bhd / SW Transport Sdn Bhd Lot 2171, Jalan Bukit Raya, Mukim Bukit Raya, 06700 Pendang, Kedah Darul Aman, Malaysia Tel : +604-7596620 Fax : +604-7590264 Serba Wangi (PG) Sdn Bhd Lot 1845, Bukit Minyak, MK. 14, Seberang Perai Tengah, 14000 Bukit Mertajam, Pulau Pinang, Malaysia Tel: +604-5016620 Fax: +604-5016621 Serba Wangi (Perak) Sdn Bhd No. 3 & 5, Lorong Kledang Utara 16, Kawasan Perindustrian Menglembu, 31450 Ipoh, Perak Darul Ridzuan, Malaysia Tel : +605-2828620 Fax : +605-2824620 Serba Wangi (KL) Sdn Bhd No. 36, Rawang Integrated Park, 48000 Rawang, Selangor Darul Ehsan, Malaysia Tel : +603-60936620 Fax : +603-60928436 Serba Wangi ML Sdn Bhd No. 7, Jalan PM 3, Taman Perindustrian Merdeka, Batu Berendam, 75350 Melaka, Malaysia Tel: +606-3176987 / +606-3176966 Fax: +606-3170519 Serba Wangi NS Sdn Bhd Lot PT 6289, Jalan Techvalley 1/1, Bandar Sri Sendayan, 71950 Seremban, Negeri Sembilan Darul Khusus, Malaysia. email: Serba Wangi PH Sdn. Bhd. Lot 106, Jalan Semanbu, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang Darul Makmur, Malaysia Tel: +609-5660427 Fax: +609-5662004 Serba Wangi JH Sdn Bhd No. 22, Jalan Idaman 1/1, Senai Industrial Park, Seelong, 81400, Senai, Johor Darul Takzim, Malaysia. Tel : +607-5993708 Fax : +607-5981241 SW Foods International Pte Ltd 6001 Beach Road # 11-08, Golden Mile Tower, Singapore 199589